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Personalized Customer Experience


Personalized Customer Experience

The driving experience is not any longer the most prominent decision criteria on the vehicle buying decision. The portfolio of connected services which is available in- and around the connected vehicle is becoming extremely relevant for buyers. Connected vehicles are the enabler for connected services. Short time-to-market cycles and a cost efficient and effective launch of innovative connected vehicle platforms and connected services is a critical competitive advantage. IBM is engaged with clients around the globe on the design, build and running of connected vehicle platforms and services. We cover key capabilities like connected vehicle platform, connected services development, subscription management and security.