For the growing e-bike market, the founders Maximilian Loy, Stefan Sinnegger, and Christian Strassl developed the GPS tracking system BikeTrax as a contemporary and efficient e-bike theft protection: A GPS-Tracker mounts inside the e-bike. In case of unauthorized movement, the e-biker is notified via motion alarm in the associated BikeTrax PowUnity app. Starting with a product for the end customer, today, a grown team of sports and technology enthusiasts focuses on cooperation with e-bike manufacturers, and develops with them connected bike solutions with the tracking system BikeTrax.