For almost 100 years, it has been in the DNA of BMW Motorrad to provide its customers and fans of the brand with unique experiences on two wheels. We are part of the motorcycle history. A history that we ourselves proactively drive forward. In doing so, BMW Motorrad assumes responsibility far beyond the motorcycle, especially in the areas of safety, environmental and climate protection.
Spreading our enthusiasm for motorcycling, for superior mobility solutions, for the feeling of freedom and the sense of community throughout the world - that is the mission of BMW Motorrad. Every kilometre on a BMW is pure riding pleasure. Every component carries pure passion. A passion that you can feel. MAKE LIFE A RIDE - that's what the brand and the people behind BMW Motorrad stand for.