Since 1995, BULLS has stood for sporty cycling with the highest quality standards in almost every price class. From entry-level mountain bikes to carbon racing machines for use in races by the world's elite, BULLS offers a compelling bike portfolio that wins tests by renowned trade magazines every year.

Since the founding of Team BULLS in 2007, internal product development has drawn directly on know-how from professional sports. Riders such as two-time German champion and five-time Cape Epic winner Karl Platt are directly involved in the development of new bikes and meaningful innovations. In addition to the best possible price, fair production is also a value to which the BULLS brand is committed.