Rooted in our heritage, our mission is to deliver cars and mobility solutions that heighten city life for customers today and tomorrow. Core to all MINI cars is our unique go-kart feeling, our iconic design, and our creative use of space.
MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people.