Digital transformation is far more than just a buzz word - the automotive world is changing! With our digital products and services, we help companies both inside and outside of the mobility industry to inspire their customers: our focus here is on products and services in the field of software and digitalisation for mobility and production. Technologies such as artificial intelligence and virtual & augmented reality, digital services and smart factory concepts form the basis of our software and digitalisation portfolio. Developed to increase the efficiency of manufacturing processes and the comfort and safety of vehicles. Find out more in our IAA Tech Talks: edag.com/en/iaa-tech-talks