SUSTAINABLE DESIGN WITH A TWIST, BY PAUL SMITH.
A project motivated by a shared passion for the future of sustainable design, the MINI STRIP is our most ambitious collaboration with designer Paul Smith to date. Together, we devised three key themes – transparency, simplicity and sustainability – and used them as a basis for reimagining everything a MINI could be. The name ‘MINI STRIP’ is a direct reference to this simplicity and the effect it had on the design process. As the name suggests, the process began by completely stripping down a three-door MINI Cooper SE and reducing it to its structural essence. Only those elements that the designer viewed as absolutely necessary were then defined, implemented and put in place. The result is a unique, sustainable automobile that is as one-of-a-kind as its maverick co-creator.